コンテンツマーケティングを行う際に、注意すること3つ！
最近では誰もが手軽に動画をインターネットへアップすることができるようになり、個人だけではなく企業においても広報担当者の方や、商品開発担当の方が自分で映像を編集してインターネット上に公開されているケースも少しづつ見られるようになりました。 そうやって自社サイトの内容を充実させて、サイトへのアクセスを増やそうという動きのことを「コンテンツマーケティング」と呼びますが、ここで気をつけていただきたいのがその映像が自社の「ブランディング」に関わっている！ということです。 企業イメージとあまりにもかけ離れたテイストの映像を公開してしまうと、逆にイメージダウンにもなりかねません。 映像を公開する前に、最低でも以下の3点は注意しながら進めていきましょう。 注意① とても重要なフォント選び フォント選びは非常に重要です。 よく見かけるのがパソコンに最初から入っているフォントを使用して、動画を公開されているケースです。 これでは一瞬で「素人臭さ」が出てしまいます。 まずは、自社のイメージにあったフォントを一つだけ選び、基本的にはそのフォントのみを使い続けるようにしま
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